Probable Niche

We've identified the niche as reverse mortgage.

reverse mortgage

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as reverse mortgage.

mortgage, reverse, home, loans, mortgages, real estate, loan, mortgage loans, services, mortgage loan, information, refinance, property, real, rates, mortgage lender, lenders, home loans, estate, business's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 04:37 UTC on February 7, 2013. The source was comprised of 17539 characters, of which 15021 are code, leaving an organic character count of 2518. The total word count on the home page is 437. We filtered out 20 numbers, 113 common words, and 18 words shorter than three characters in length, leaving an impact word count of 233. The size of the lexicon (number of unique words) is only 162. We extracted fifteen top keywords, leaving 9.25% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
reverse mortgage89.52%
senior equity33.57%
equity income33.57%
rob hayes 22.38%
privacy policy22.38%
years including11.19%
wife julie11.19%
weather forecast11.19%
vice president11.19%
various federal11.19%
using reverse11.19%
teacher league11.19%
street address11.19%
specialize exclusively11.19%
senior vice11.19%
senior marketing11.19%
secure request 11.19%
school track11.19%
school cross11.19%
rights reserved11.19%
reverse mortgages11.19%
region senior 11.19%
place advocacy 11.19%
past president11.19%
originator license11.19%
national reverse11.19%
mortgage payouts 11.19%
mortgage michigan 11.19%
mortgage loan11.19%
mortgage lenders11.19%

Domain Name Keywords

We found 6 significant keywords appearing in the domain name
  1. mortgage
  2. reverse
  3. michigan
  4. reverse mortgage
  5. reverse mortgages
  6. mortgage michigan


Source Character Count 17539
Code Character Count 15021
Organic Character Count 2518
Filtered Numbers 20
Filtered Words (Common) 113
Filtered Words (Short) 18
Total Word Count 437
Impact Paragraph Count 516
Impact Word Count 233
Impact Lexicon Size 162


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